ATTA Invests in Costa Rican Company Kleantab to Scale Ecofriendly Cleaning Solutions
Costa Rica, February 2025 – Kleantab, a Costa Rican company founded in 2022, has successfully closed its Pre-Seed funding round and is leading the way forward in sustainable household cleaning with its dissolvable tablet technology. The round was anchored by ATTA, alongside five regional angel investors, following an earlier investment from Caricaco Ventures.
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By replacing traditional liquid cleaning products with compact, water-soluble tablets, Kleantab significantly cuts down on plastic waste, lowers carbon emissions, and optimizes storage efficiency. The company's mission is to make eco-friendly hygiene solutions both more accessible and effective. This investment round will fuel Kleantab's expansion into new distribution channels in Costa Rica, including PriceSmart, while also facilitating entry into additional Central American markets.
From left to right: Marcel Brenner (Operations Specialist), Maripaz Afonso (Operations Manager), Alexander Anders (Co-founder & CRO), Georgina González (CMO), Daniel Kaune (Co-founder & CEO), María Elena Leizaola (Operations Specialist), Jorge Castro (Sales Specialist) and Federico Cordero Mainieri (R&D Manager).
At Kleantab, we’re revolutionizing cleaning with refillable and recurrent products that eliminate single-use plastic while making transport and storage easier than ever. As the most advanced startup of our kind in Latin America, we aim to inspire people to live more sustainably with a better quality of life, reducing single-use plastic, harmful chemicals, and up to 98% of associated CO₂ emissions. With our own production facility in Costa Rica, we are now scaling rapidly into the D2C, Retail, and B2B segments, offering an innovative, cost-effective, and sustainable alternative to traditional cleaning products. With the support of impact-driven partners like Atta Impact Capital, we can accelerate our expansion, enter new markets, and eventually drive meaningful environmental change at a global level."
– Daniel Kaune, Co-founder & CEO of Kleantab
Next Steps with the New Investment
With a proven product-market fit and remarkable CAGR of 215% in a physical product industry, Kleantab launches the next chapter in partnership with its investors. Key objectives include:
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Quadrupling its sales this year, demonstrating that sustainability and business growth can go hand in hand.
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Increase by 1,000% Kleantab’s production capacity, with the inauguration of their new facility at the end of January, enabling them to scale operations and meet rising demand.
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Enter new channels such as B2B (hotels, corporate clients) and Retail (PriceSmart, Walmart) with products and formats specifically designed for each segment.
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Accelerating innovation with its new R&D and production center, allowing Kleantab to develop new product lines and respond fast to evolving market needs.
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Expand its sales, marketing, and operations team to drive exponential growth and successfully execute its expansion strategy.
We are extremely excited about this deal. Kleantab is a company we have followed closely, and we deeply admire its commitment to sustainability and reducing the environmental impact of traditional cleaning products. By pioneering affordable and accessible solutions, Kleantab is leading the charge in creating sustainable alternatives that are easy to use, re-use, and store. This innovation extends beyond the product itself to transportation and carbon footprint reduction. Imagine transporting thousands of dissolvable tablets that fit in one bucket versus an equivalent amount of traditional product that takes up entire shipping containers with single-use plastic bottles full of mostly water. Kleantab is not just transforming household cleaning products—it is reshaping the entire value chain in the sector, and we are honored to support that transformation.
– Abigail Napsuciale, Head of Investments at Atta Impact Capital.
ATTA is working with its new portfolio company on the continued refinement and implementation of its Impact Measurement and Management (IMM) model in order to track environmental and social indicators, such as carbon emissions, plastics avoided, chemical toxicity relative to other products, as well as jobs created, among others.
For more information, please visit www.klean-tab.com.
About Atta Impact Capital, Inc
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Atta Impact Capital increases access to capital in emerging impact investment ecosystems. Through the Mesoamerican Catalytic Fund I, they invest in impact-driven companies in the "missing middle" of Central America and Southern Mexico. For more information, please visit www.attaimpact.capital. If you are looking for funding for your company, apply here and we’ll reach out to you soon.
Abigail Napsuciale | Head of Investments & Co-founder | abigail@attaimpact.capital